Grand Rapids, Michigan

Digital Content Associate – (Marketing/Communications)

Description:

We are looking for Digital Content Associate for our client in Grand Rapids, Michigan. This is an ONE YEAR contract with the possibility of extension. ***Position is ON-SITE*** We are looking for an early in career individual to join our client’s Digital Content Team. This role is seeking someone who is passionate, creative, and proactive in digital content marketing and social media community management who can support content creation and the day-to-day coordination and execution of our global channels – Instagram, Facebook, YouTube, Twitter, web, and more. As a Digital Content Associate Contractor, you will be responsible for fostering a vibrant online community, engaging with our client’s social media audience, and amplifying content and our brand’s presence across various social media platforms. This role is ideal for someone who is enthusiastic about social media, has a keen eye for detail, and is eager for a career in content creation and social media marketing.

Responsibilities:

In this role, you will build our client’s brands and awareness, help with content for their businesses, and attract customers through content creation and management of our client’s social media platforms. You will help build and grow engaged social communities by managing global channels on Instagram, Facebook, YouTube, Twitter, web channels, and more. Responsibilities include editorial calendar planning, content creation, copywriting, creating Instagram stories, scheduling and posting content, engaging with followers on the client’s company social pages, responding to comments, questions, and direct messages, tracking and reporting analytics, and more. The role will collaborate closely with Digital Content Leads, the Creative team, Brand Management teams, technology team, and many others. This position will provide broad exposure to a fun, collaborative, global environment ​

Education and Experience:

  • 0-1 years’ experience in content creation, digital content management, social management (internships considered)​
  • Demonstrated ability to understand content marketing and social content strategy and foster a social media community for specific business purposes, with clear calls to action and measurable KPIs​
  • Experience with tracking, reporting, tagging, analytics, and experience with insights on content performance/usage and trends​
  • Bachelor’s degree in social media, Communications, Public Relations or a related field​

Skills to be successful in the role:​

  • Experience in community managing brand/business social platforms and knowledgeable of the platform best practices across Instagram, Facebook, YouTube, Twitter, etc​
  • Demonstrated skill in content production, content execution, content planning, and content copywriting​
  • Understanding of content analytics, content performance and usage​
  • Project management skills, planning, executing, and meeting project deadlines​
  • Understanding of emerging global social platforms and content trends​
  • Being proactive in communications and problem solving across plans, projects, issues, and executions with partners​
  • Demonstrated curiosity to learn and continuously develop and refine skills

Company Summary:

COMPANY SUMMARY Initech Global is a leader in the staffing industry, providing consulting, recruiting, and staffing solutions in the field of information technology. Since 2001, Initech Global has been helping companies around the world accomplish their most critical business objectives through our disciplined client service approach, and our unique talent management model. Both client and talent retention continue to surpass 90% since the company’s inception fifteen years ago, and we’ve been recognized by Inc. 5000 as one of the fastest-growing private companies in the US for the last two years. Our clients and employees are the key to our success, and people are at the heart of everything we do. We are Initech Global, and we are Powered By People.

Required Skills:

Digital content production, content execution, content planning, copywriting, digital content management